Estée Lalonde Is Your Internet Best Friend

Sometimes it’s better to live candidly and spontaneously. Born in Ontario and currently residing in London, England, YouTuber and beauty blogger Estée Lalonde of Essiebutton shares with us her cross-continental experiences living the not-so-subtle life.

Alejandra Buitrago

September 15, 2013 | The Future | Print #3

I gather from your YouTube videos that your unofficial motto is, “Why be subtle?” I know you’ve used it in the context of personal style and appearance, but do you think this catch phrase resonates in your own life and how you choose to live it?

Estée: I love that “why be subtle” has turned into an unofficial motto! It’s funny because although I do makeup videos, I don’t actually wear very glitzy/out there cosmetics. I think “why be subtle” applies more to my attitude towards everyday things and reminds me to take as many opportunities as I can! There’s a quote by Robin Williams which says, “You’re only given a little spark of madness. You mustn’t lose it.” I’ve had so many people tell me I’m so weird and I don’t think I am at all! I just like to have a laugh and see the funny side of things.

As a budding travel/lifestyle Vlogger, what adventures would you like to document and which would you want to keep for your own personal enjoyment?

EL: My boyfriend and I have recently started a vlog channel to share a bit more of our personal lives. I would consider myself a pretty open person, but there are definitely some moments that are meant to stay personal. For instance, I’m visiting my family in Canada at the moment so I want to share a few experiences with my viewers. At the same time, I don’t want to be filming every last minute of the trip because it would be hard to live in the moment and just relax. There’s definitely got to be a balance. I really respect daily vloggers for putting their entire lives on the internet!

What plans do you have for your blog, Essiebutton.com?

EL: If I knew I would tell you! I’ve tried planning so many things for my website, but I’ve learned that planning things doesn’t really work for me. I try to be as spontaneous as possible and most ideas come to me in the middle of the night. If I start stressing about upcoming posts or videos it be- comes much harder for me to love the process and therefore the content isn’t as enjoyable to watch.

A big part of the future issue interview series is knowing where you come from, and how that has inspired you to reach this point. Is there any single moment where you have realized that life, as you once knew it, has changed? Or at the very least in your power to change it?

EL: I grew up in a relatively small town in Canada, so I never really expected to be living in London in my early twenties. It’s definitely not a path that everyone takes (or wants to take) and having YouTube as such a huge part of my life certainly goes along with the “It just kinda happened!” theme. Until about 3 years ago I didn’t even have my own YouTube account believe it or not! I guess when you sit down and compare my life before and after YouTube it is quite different, but I just consider it part of the growing experience everyone goes through. My life hasn’t drastically changed by any means; I still go to University full-time and do all of the normal things my friends do—I just put a lot of it on the internet.

What is the greatest nugget of truth you took away from your studies? How has your major field of study in university influenced what you devote yourself to now (if at all)?

EL: I have always liked school, but I never LOVED it. I think the main thing I took away from high school and University is that it is crucial to do something you love. Your work life takes up so much of your time, so it’s really important to me that I put my energy into something I can feel proud of. It’s also important to remember that you don’t need to plan out the next twenty years of your career. Things change so much in life and to stress yourself out by trying to work out your adult life is really doing a disservice to yourself. To an extent I believe you should go with the flow, but at the same time I take my education very seriously. Even if I don’t become a world famous psychologist, at least I can say I have the degree (…well, eventually I’ll have the degree).

Alejandra watches Netflix professionally and studies Media Arts and Design and Film at James Madison University in her free time.

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